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Usage Policy & Content Rights
At ICONIX, we strive to provide high-quality social media marketing and creative content that enhances your brand’s digital presence. To ensure fair usage and protect intellectual property, the following terms apply to all creative assets, including but not limited to graphics, videos, reels, and promotional materials:
1. Ownership & Licensing
All creatives, including social media posts, reels, and videos, are the intellectual property of ICONIX unless explicitly transferred through a written agreement.
Clients receive a limited usage license to use the provided content only during the active contract period. Any use beyond this period requires prior approval and may be subject to additional charges.
Raw files (e.g., PSD, AI, or unedited video clips) remain the sole property of ICONIX and will not be shared unless purchased separately.
Even if clients provide source materials, ICONIX retains copyright over the final edited or designed content.
2. Content Usage Restrictions
Clients cannot resell, modify, or redistribute any content created by ICONIX without prior written permission.
Use of creatives beyond the contract period is strictly prohibited unless a separate agreement for "design-only" services is signed.
Subscription-based SMM clients must pay a separate fee if they want to use past creatives after service termination. (For example, if an SMM package costs ₹10,000 per month and includes 10-12 posts, those creatives cannot be reused unless a design-only package is purchased, which is typically ₹30,000 for similar content.)
3. Industry-Specific Content Expectations
Businesses such as hotels, resorts, restaurants, and bars must provide their own professional shooter visuals.
ICONIX cannot recreate exact visuals of a client’s ambiance, cutlery, food presentation, or plate setup.
We use our own licensed/purchased stock images for visual creation. Clients should not expect identical visuals, as this is impractical.
4. Subscription & Service Continuity
Our social media services are designed for continuous brand growth, and the effectiveness of marketing efforts depends on regular content updates.
Clients are advised to subscribe to long-term engagement plans to maintain consistency.
5. Unauthorized Use
Unauthorized use of ICONIX-created content after contract expiration may lead to legal action and demand for compensation.
Terms & Conditions for Image Usage and Copyright Compliance
1. Image Sourcing and Usage Policy
Client-Provided Images: Clients must provide images they own or have legal rights to use. By supplying images, clients confirm they hold the appropriate licenses.
Stock Images: We recommend using licensed stock images to avoid copyright issues. Clients choosing not to purchase these images assume full responsibility for copyright claims.
Online-Sourced Images: If clients request images from the internet (e.g., Google Images), they acknowledge that such images may not be licensed for commercial use. ICONIX is not liable for legal actions stemming from such requests.
2. Copyright Responsibility
If a client provides images, they assume full copyright liability.
If a client insists on creating content similar to another business, they bear full copyright liability for any claims that arise.
3. Liability & Indemnification
Clients agree to indemnify and hold ICONIX harmless from any legal claims, damages, or expenses arising from the use of provided or approved images.
ICONIX does not guarantee the copyright status of client-supplied images.
Social Media Management (SMM) Terms and Conditions
1. Service Scope
Content Creation: We create and manage content (posts, images, videos) based on agreed strategies. Clients must provide brand guidelines, content preferences, and materials before the start of the service.
Platform Management: We manage social media accounts, including posting content and basic engagement.
Ad Campaigns: Paid ad campaigns are managed within the approved budget. Clients must approve the ad strategy before launch.
2. Content Approval & Scheduling
Clients review and approve content before publishing. The content is considered approved if no feedback is provided within 48 hours.
3. Performance & Results
We believe in and work towards brand building and marketing, not direct sales. Our approach is marketing-driven, not sales-driven.
Sales-driven services fall under performance marketing, which requires an extra budget, specialized manpower, and expertise.
Performance marketing services require a separate proposal, which is customized based on specific requirements and not available under our standard website packages.
While we aim to grow social presence and engagement, we do not guarantee specific results like follower growth or sales increases.
Analytics reports (if included in the plan) summarize performance.
4. Payment Terms
Invoices are issued monthly and due within 15 days. A 12% late fee applies to overdue payments. Services may be paused until payment is received.
5. Termination & Cancellation
Either party may terminate with a 30-day notice. Fees for services rendered up to termination remain due.
Immediate termination applies in cases of T&C breaches, including non-payment.
6. Confidentiality & Data Protection
Both parties agree to maintain confidentiality of sensitive information.
Reasonable security measures will be taken to protect client data.
Amendments
ICONIX reserves the right to amend these terms. Clients will be notified of significant changes.
By engaging with ICONIX, clients acknowledge and agree to these terms.
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