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Digital Marketing Packages

Package 1:
Essentials – Local Presence Starter

Best for: New or very small local businesses who just need to start looking professional online and be discoverable in their nearby area.

  • Typical businesses:

    • New restaurants, home kitchens, cloud kitchens

    • Small salons, beauty parlours, home-based services

    • Single-shop retailers (boutiques, stationery, gift shops)

  • Main need: Basic social media presence, clean profile, some local visibility; not yet ready for heavy ads or detailed reporting

Ad Campaign Setup
1 campaign per month ( Ad budget extra)

Targeting & Segmentation
Basic audience targeting

Social Media Deliverables

 

  • Platforms: Facebook + Instagram .​

  • Profile setup/clean‑up and basic branding ( bio, buttons, contact info).​

  • 10 posts/month: 8 static designs + 2 reels (within 10).​

  • Basic caption + hashtag strategy for local reach (area names, category keywords).​

  • Monthly posting calendar (simple, not heavy reporting).

Reporting & Analytics:
Monthly basic report

Lead Generation Strategy
Basic lead form optimization

Client Communication
Monthly updates

Local SEO Focus

  • Basic Google Business Profile optimization once in start month: name, category, address/area, phone, timings, description, photos upload.​

  • 1–2 GBP posts per month repurposed from social content.

Possible Outcomes

  • The work covers profile setup, scheduled social content and campaign setup. We can report published assets, reach, clicks and enquiries where tracking is available. Search visibility and lead volume vary by market, budget and implementation.

Reach varies; no fixed minimum.

Service Fess :
₹20,000 + GST/ Month

when payable quaterly

Extra Campaign:
₹5,000 per campaign

Package 2:
Engagement – Local Enquiry Builder

Best for: Local businesses that already have some presence but want regular enquiries from their nearby audience through social media and Google Business Profile

  • Typical businesses:

    • Running restaurants and cafes (dine-in or delivery)

    • Salons/spas with repeat customers

    • Local clinics, diagnostic centres, gyms, coaching centres

  • Main need: Regular content, interaction in comments/DM, and 1–2 enquiry-focused campaigns every month to convert visibility into leads

Ad Campaign Setup
2 campaigns ( Ad budget extra)

Targeting & Segmentation
Advanced segmentation &
custom audiences

Social Media Deliverables

  • Platforms: Facebook + Instagram.

  • 12 posts/month (mix of graphics, reels, stories).

  • At least 4 reels/stories/month focusing on offers, behind-the-scenes testimonials( within the 12).

  • Comment & DM monitoring during working hours (basic community management).

  • Simple monthly performance summary: reach, engagement highlights, best-performing posts.

Reporting & Analytics:
Monthly detailed report

Lead Generation Strategy
Custom forms and CTAs

Client Communication
Monthly strategic meeting

Local SEO Focus

  • GBP optimization + monthly maintenance: category tuning, service list, photos refresh, 2–3 GBP posts/month.

  • Basic review growth system: ready-to-use review request template (WhatsApp/SMS) + monthly targets. 2 Local Keywords 

Possible Outcomes

  • Scheduled content, community responses and campaign setups are reviewed against reach, engagement and enquiry actions. Local search visibility and leads depend on competition, media spend and customer response; no steady flow is promised.

Reach varies; no fixed minimum.

Price:
₹30,000+ GST/ Month

when payable quaterly

Extra Campaign:
₹5,000 per campaign

Package 3:
Visibility – Neighbourhood Dominator

Best for: Growing local brands that want to be seen everywhere within a 10–15 km radius and be the first choice when people search or scroll for your category.

  • Typical businesses:

    • Popular restaurants with multiple seating/capacity

    • Multi-chair salons/spas, small chains with 2–3 outlets

    • Real estate brokers focusing on 1–2 key localities

    • High-ticket local services (interior, modular kitchen, Banquets, etc.)

  • Main need: Higher content volume, strong local SEO signals, aggressive visibility and offers through 3 campaigns per month

Ad Campaign Setup
3 campaigns with detailed targeting
( Ad budget extra)

Targeting & Segmentation
In-depth audience research,
custom & lookalike audiences

Social Media Deliverables

  • Platforms: Facebook + Instagram.

  • 15 posts/month including minimum 4 reels.

  • Strategic content mix: offers, education, FAQs, testimonials, festival content, enquiry-focused creatives.

  • Full social media account management & engagement: consistent replies, basic lead capture via DM/WhatsApp links.

  • Monthly performance & ROI-oriented report: reach, clicks, cost per result, top creatives and recommendations.

Reporting & Analytics:
Bi-weekly custom insights report

Lead Generation Strategy
Full funnel with retargeting

Client Communication
Monthly strategic meeting

Local SEO Focus

  • Strong GBP and local SEO: weekly GBP posts, regular photo updates, service area optimization up to ~15 km.

  • Local listing alignment for 3–5 key citations (Justdial, niche listings) with consistent NAP.

  • Structured review push: monthly plan for new reviews, response templates. 5 Local keywords , Backlinks.

Possible Outcomes

  • The work includes more content, Google Business Profile updates and selected citation alignment. Reports compare visibility, calls, clicks and enquiry actions where tracking is available. Better search positions and footfall are not guaranteed.

Reach varies; no fixed minimum.

Price:
₹40,000 + GST/ Month

Extra Campaign:
₹5,000 per campaign

Package 4:
Branding – Local Brand Authority

Best for: Ambitious local businesses that want to look and act like a leader in their area, with strong branding, maximum content and continuous paid visibility

  • Typical businesses:

    • Well-known restaurants or mini-chains

    • Premium salons/spas and clinics

    • Established real estate agencies or interior/modular kitchen brands

    • Schools, institutes,Resorts & multi-location service brands

  • Main need: Strong branding, maximum content and reels, frequent campaigns (offers, seasonal, remarketing), and reputation building to look like the clear leader in the area

Ad Campaign Setup
3-5 campaigns with detailed targeting
( Ad budget extra)

Targeting & SegmentationIn-depth audience research,custom & lookalike audiences

Social Media Deliverables

  • Platforms: Facebook + Instagram (option to add one more like LinkedIn at extra cost).

  • 20 posts/month including 8 reels.

  • High-end content mix: premium designs, storytelling reels, campaigns for launches/festivals, testimonial and case-study style content.

  • Full account management & deeper engagement: community building, occasional influencer/partner coordination (influencer fees extra).

  • Detailed monthly performance report + strategy review.

Reporting & Analytics:

Bi-weekly custom insights report

Client Communication

Monthly strategic meeting

Lead Generation Strategy

Full funnel with automation& retargeting

Local SEO Focus

  • Advanced GBP/local work: weekly GBP posts, photo and offer updates, seasonal campaigns synced with ads.

  • Extended local SEO signals: more citations, proactive review management and reputation handling.

  • Backlink creations , 10 local  keywords. 

Possible Outcomes

  • Creative, local profile activity and campaigns are coordinated with monthly reporting on reach, engagement and enquiries where measurable. Brand recall, lead quality and visits depend on the market, budget and customer experience; results are not guaranteed.

Reach varies; no fixed minimum.

Price: ₹60,000 + GST / month

Extra Campaign:
₹5,000 per campaign

Key Disclaimers for Local Digital Growth Packages

Leads, enquiries, followers, engagement, and visibility growth depend on consistent package execution combined with strategic paid ad budgets.


Paid ad budgets are not included in package fees and will be mutually agreed based on your goals, local targeting (e.g., 5-15 km radius) or specific town or city , and campaign scale. Without ads, results focus on organic presence building.​

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These packages deliver strong brand presence, local SEO signals, and social visibility.

  Organic progress depends on the market and starting position; no fixed result timeline applies.​

​

Real business results require your active collaboration.
Timely approvals for content/creatives, providing product photos/reviews, and quick response to leads are essential. Delays impact timelines and effectiveness. The proposed term and billing cadence are specified in the written agreement.​

​

ROI depends on multiple business factors beyond digital marketing.
No agency/company can guarantee magic results alone. Success hinges on:

  • Your product/service quality and pricing (must match local expectations)

  • Store/showroom experience and customer handling (converts visitors to buyers)

  • Lead follow-up speed (calls/messages must be actioned within hours)

  • Market competition and economic conditions
    Continuous monthly packages + ads create compounding effects, but your operations make the real difference.​
    ​

Services beyond package scope incur extra fees.
This includes additional ad campaigns, on-page SEO/website work, crisis/reputation management, extra platforms, or custom print branding. All discussed upfront with clear pricing.​

​Work begins with profile and campaign setup, content and baseline measurement. Ongoing work reviews visibility, enquiries, spend and creative performance; outcomes vary. Reporting tracks agreed metrics and informs changes to the next period of work.

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Salon & Spa Growth with ICONIX’s Digital Marketing Expertise

Affordable Price

Save your money from unreasonable pricing. We offer transparent and productized digital marketing services.

Salon & Spa Growth with ICONIX’s Digital Marketing Expertise

Monthly Subscription

Recurring work is scoped in a written proposal. Billing cadence, term and cancellation conditions are confirmed before engagement.

Salon & Spa Growth with ICONIX’s Digital Marketing Expertise

Clear Monthly Reporting

Each month, we share an agreed report covering completed work and measurable activity, then review priorities for the next period.

The first phase covers setup, measurement and testing. Search visibility and enquiry growth depend on the starting position, budget, market and ongoing work; no fixed timeline or result is guaranteed.

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ICONIX | Digital marketing agency
Camac Street: Level 9, 4A Camac Street, Kolkata 700016
Bansdroni: 53 Subodh Garden, Kolkata 700070
Call: +91 98301 11711

Legal Disclaimer:
ICONIX® is a registered business entity. We do not authorize any individual, agency, or third party to sell, recruit, or offer jobs, partnerships, or franchise opportunities using our brand name, logo, or website link (www.iconixlive.com). Any such communication is fraudulent. ICONIX is not responsible for transactions or promises made outside our official channels.

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