Case Study: Profiles Salon & Academy, Rash Behari Avenue, Kolkata

Profiles Salon & Academy is a hair, skin, nail, makeup and bridal salon at 152C Rash Behari Avenue (Lake Terrace, Ballygunge), opposite Priya Cinema in South Kolkata. This case study is shared with the salon's permission.

The challenge

Profiles had loyal clients and a strong reputation, but clients searching for the salon online needed one clear, official place to see services, treatments and booking. Its signature hair treatments also needed pages of their own so people searching for them could find the salon.

What we did

• Built the Profiles website on Wix with online booking and a full service list.

• Created dedicated pages for its hair treatments: nanoplastia, hair botox, keratin, smoothening and straightening.

• Added video reviews from real clients and the salon's Instagram feed.

• Set up Google Search Console and wrote search titles and descriptions for the salon's pages.

Results

All figures below come from Google Search Console for profilessalon.in.

• Monthly clicks from Google rose from 28 in January 2026 to 88 in September 2026.

• Monthly impressions rose from 1,942 to 3,442 over the same period.

• Between 15 July and 14 October 2026, the website appeared at an average position of 1.4 for "profiles salon & academy", so clients searching the name land on the official site.

What comes next

Most of the salon's Google traffic still comes from people who already know its name. The next stage is to win searches such as "salon near me" and specific treatments around Rash Behari Avenue and Ballygunge, through more treatment pages, client questions answered on the site, and steady Google reviews.

Lessons for salons

A website that ranks first for your own name protects you from lookalike listings and third-party pages. Build that first, then grow into non-brand searches one treatment page at a time.

Book an appointment at profilessalon.in.