travel
We’re here to convert your visitors into reservations
Let's attract more travelers.
Iconix is a Kolkata-based digital marketing agency specializing in the travel industry. We’re here to help you craft compelling stories that inspire, engage, and turn interest into bookings.
At Iconix, we don’t just work with clients; we build lasting partnerships. Our mission is to guide you through the challenges of online promotion with transparency and strong communication, ensuring your business thrives in the digital landscape
Delivering unforgettable experiences builds customer loyalty, referrals, and repeat business. But first, you need to attract those customers to your tours or activities. Let Iconix help you capture their attention and turn interest into bookings
Our Tourism Digital Marketing Services
Social Media Management
Social media plays an important part in a consumer’s journey, and our agency can help with that.
Consumer Research
Know which products, tours and activities your customers are really looking for.
Video Editing
We will create engaging videos for your marketing campaigns using a mixture of your footage and stock footage.
Social Media Ad Funnel
Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.
Consultation
Will help you overcome your marketing challenges and guide you along the right path.
Travel Website
A strong foundation starts with a strong online presence so you need a website that will perform on all levels.
SEO & Content
Rank higher on Google, receive more website traffic, and increase your organic revenue potential.
Brand Development & Design
Will help you define your brand identity, drawing out your brand values and helping to design a captivating and memorable logo.
Our Tourism Marketing Strategy
Begin Your Digital Marketing Journey in Travel and Tourism with Us
Knowing how to market your business successfully in the modern digital era is essential, regardless of whether you provide family tours, adventure tours, eco-tours, pilgrimages, bike tours etc.
Although having so many platforms and touchpoints for client connection has its benefits, it can also quickly lead to disarray and a disjointed approach. A general strategy won't work because every business has different needs. We place a high value on adaptability in our working relationship with you, customizing our approaches to meet your unique needs.
There has also been a shift in the way we reach out to prospective clients and convince them to purchase your tours, activities, attractions, or lodging. In the current environment, strategies that might have been successful last year might not be as effective. Tourism businesses' sales and marketing strategies need to adapt to the changing wants, preferences, and lifestyles of travelers.
01. Discovery
You need to know who your target market is, how well your existing marketing is working, and how your social media posts, advertisements, and website convert before you can begin any campaign. Before creating a more extensive marketing strategy, it is imperative that you comprehend these elements.
02. Awareness
We will raise your profile online by strengthening your brand and gaining your clients' trust. To make your target audience aware of your existence, we assist you in growing your social media posts, WhatsApp communication, email list and website visitors throughout this phase.
03. Growth
We will concentrate our efforts on converting all of your new traffic into clients, turning those lookers into bookers, once we've assisted in developing your brand's reputation, profile, and trust. The strategy, advertisements, and content in this phase will be sales-driven.